Aplicor

• Midmarket and larger enterprises, particularly global organizations, will want to strongly consider Aplicor.
• Companies looking for both front office CRM and integrated back office ERP should consider Aplicor.
• Small businesses should avoid Aplicor.

Entellium/Intuit

• Budget conscience buyers should consider Entellium.
• Organizations looking for flexible workflow should consider Entellium.
• Future direction under new owner Intuit very unclear.

Microsoft Dynamics CRM

• Existing Microsoft ERP users (Great Plains, Navision, Solomon, Axapta, etc.) should consider Dynamics CRM.
• Companies that just feel safe buying Microsoft products should consider Dynamics CRM.

NetSuite

• Companies looking for both front office CRM and integrated back office ERP should consider NetSuite.
• Companies just looking for CRM should be very cautious of NetSuite.

Oracle OnDemand

• Companies using Oracle Financials or other Oracle application products should consider Oracle OnDemand.

RightNow

• Companies looking for strong customer support and self service should consider RightNow.
• Companies looking for a thin-client hosted application should not consider RightNow.

Salesforce.com

• Brand buyers looking to be with a well known market name should consider Salesforce.com.
• Companies looking for strong customer support and self service should consider RightNow.
• Companies looking for sophisticated CRM capabilities should not consider Salesforce.com.
• Companies demanding a service level agreement or concerned about uptime may not want to consider Salesforce.com.

SugarCRM

• Companies with sufficient in-house IT resources desiring an open source solution should consider SugarCRM.

1  CRMguru President, Bob Thompson, first to predict the fall of Salesforce.com

2  Enterprise Consultants, Joshua Greenbaum, second to predict the fall of Salesforce.com

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