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CRM & Software-as-a-Service White Papers
CRM Labs catalogues SaaS research papers as well as non-vendor oriented or vendor neutral SaaS White Papers. Please click here to suggest or submit any SaaS White Papers which you feel are relevant to our group catalogue.

SaaS White Papers

Customer Relationship Management & SaaS White Papers

Document Title
Description
Information Access
Adobe PDF SaaS White Paper
TripleTree SaaS Market Analysis
A well done macro industry perspective.
Adobe PDF SaaS White Paper
AMR Research SaaS Market Update
A one page article of specific growth research
Adobe PDF SaaS White Paper
CRMguru Primer
A good introductory primer on CRM
Adobe PDF SaaS White Paper
Loyalty Programs Research Paper A doctoral research paper
Adobe PDF SaaS White Paper
Trends in Web-based Support Vendor sponsored, but solid industry information.
Adobe PDF SaaS White Paper
Customer Satisfaction Programs Research paper linking profitability to satisfaction
Adobe PDF SaaS White Paper
Customer Churn Prediction Research Research paper identifying churn variables
Adobe PDF SaaS White Paper
Linking Process and Technology to CRM Research paper identifying process links to CRM
Adobe PDF SaaS White Paper
Cross Selling Through Database Marketing Cross selling research paper
Adobe PDF SaaS White Paper
The 10 Myths of Hosted CRM Industry white paper
Adobe PDF SaaS White Paper
Interview with Martha Rogers Building customer value
Adobe PDF SaaS White Paper Interview with Jill Griffin Achieving customer loyalty Download File
Adobe PDF SaaS White Paper Project Failure Diagnosis Analysis on implementation failures Download File
       
       
       
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