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Entellium
Company Information
 Year founded:
2000; Company assets purchased by Intuit in 2008
 Ownership: Public;
$34M in venture funding as of July 2007 before Intuit purchase
 Number of employees: 205 (as of mid 2007; 90 in Seattle and 115 in Kuala Lumpur, Malaysia)
 Annual revenues: Unknown
 Customers: 5,000 subscribers (as reported by Seattle newspaper June 2007)
 Average customer size: Approximately 10 users
 Target market: SMB (small and midsize business)
 Vertical markets:
CRM
None identified
 Company locations: Seattle, Washington (headquarters)
Kuala Lumpur, Malaysia
 Awards: SearchCRM Product of the Year (2006)
Frost & Sullivan's Customer Value Enhancement Award (2006)
Market Leader Award for SFA (2004, 2005 and 2006)
 Certifications: None
 Partners: None identified
 Partner programs: Yes, partner channel
 Review site: Entellium Review
Product Information
 Subscription pricing Starts at $50.00 USD per user per month
 Add-on charges: No, pricing includes support
 Hosted and/or on-premise Hosted by third party business partner Savvis Inc
 Underlying technology Flagship product is a thin client, browser-based solution
 Product name eSalesforce
 Product modules

eSalesforce
eCustomer Center
eMobile
Rave

Hosted Delivery
Service Level Agreement (SLA): Yes
SLA guarantee Yes, 99.7% (highest in industry)
SLA financial guarantee Yes, financial credits applied for failed performance
Support Programs: Help desk
About Entellium

Entellium has been acquired by Intuit and available on a limited basis. The on-demand CRM product offers one of the lowest price points in the industry offers a cost effective business system for many small businesses.

Things we like about Entellium:

  • Excellent workflow capabilities
  • Very low price point
  • The best service level agreement in the hosting industry
  • Clearly a formidable competitor to Salesforce.com and other SMB hosted competitors; Entellium clearly chips away at Salesforce.com's user base

Things we don't like about Entellium:

  • The user interface is unique among hosted CRM system; you may like it, we don't
  • While the company has one large user customer, we feel the product is limited to small business (preferably less than 20 concurrent users)
  • We're unsure about the implications of Entellium offloading the hosted product delivery to a third party (Savvis); this isn't entirely unusual as Oracle has offloaded their Siebel OnDemand hosting to IBM and this might be a competitive strength so the company can focus is efforts in software development and advancing their CRM solution - however, software delivery must be a core competency to be successful in the CRM hosting market and creating distance between the vendor of ultimate accountability and the hosting provider may prove to be unwise

 

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