A CRM Software Evaluators Guide
At the SaaS CRM software market's surface there appear to be several seemingly similar on-demand business applications. However, when an evaluator ventures below the surface the similarities are far fewer and the gaps much wider. This article describes seven key criteria which truly distinguish and separate otherwise apparently similar software as a service business systems.
Fundamental SaaS Software Differences
How To Recognize Key SaaS CRM Software Differences
Whether there are too many or too few on-demand CRM software applications often depends upon your perspective. It seems that when surveying the on-demand Customer Relationship Management software market, surveyors often either feel there are too many similar vendor solutions competing for a common market or believe that there too few solutions which leaves market voids.
We suspect that many times these perspectives are influenced or based upon the level of investigation and depth of analysis applied. If CRM software evaluators are only looking at the on-demand software industry from a broad perspective, there does appear to be a high number of undifferentiated on-demand CRM applications. However, if the evaluator pursues a deeper and more thoughtful investigation, the fundamental differences among the on-demand CRM systems become overwhelmingly visible and the market place voids become evident.
This article highlights the strategic differences among on-demand business software solutions in the below seven areas.